Leading thriving teams: How the Washington State University Foundation is structuring frontline fundraiser positions for retention and recruitment

Brooke E. Ledeboer, Jennifer R. Miltenberger, Keith Powell and Don Shearer
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Brooke E. Ledeboer: Associate Vice President for Development, Washington State University Foundation, USA
Jennifer R. Miltenberger: Associate Vice President for Development, WSU Vancouver and WSU Foundation, USA
Keith Powell: Senior Proposal Writer, Washington State University Foundation, USA
Don Shearer: Senior Associate Vice President & COO, Washington State University Foundation, USA

Journal of Education Advancement & Marketing, 2024, vol. 9, issue 1, 6-15

Abstract: The Washington State University (WSU) Foundation undertook a transformative restructuring of frontline fundraiser positions to enhance retention, recruitment and operational efficiency. By addressing key areas such as titles and job descriptions, accountability and productivity and salaries and budgets, the WSU Foundation aimed to create a thriving and equitable work environment for its fundraising teams. Implementing standardised titles and roles, a fixed accountability grid and a revised funding model ensured fairness, clarity and improved resource allocation. Challenges, including communication gaps and salary disparities, were acknowledged and addressed. The restructuring efforts aimed to boost employee retention and professional growth and strengthen relationships with academic leaders and donors. The WSU Foundation's dedication to overcoming obstacles and learning from challenges ultimately led to the successful implementation of the restructuring, benefiting WSU and the communities it serves.

Keywords: fundraising; restructuring; employee retention; recruitment strategies; higher education fundraising; philanthropic campaigns (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2024
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