Going deep: How a new model for engagement transformed alumni affairs at the University of British Columbia

Jeff Todd

Journal of Education Advancement & Marketing, 2019, vol. 4, issue 1, 21-27

Abstract: Knowing how to engage alumni is part art and part science, and very much depends on the culture of the educational institution involved. At the University of British Columbia (UBC), alumni have been a critical stakeholder since the university’s founding in 1915, but it was not until 10 years ago — when alumni engagement was elevated as an institutional university-wide priority, as well as at the faculty level — that the power of its 340,000-alumni community was fully leveraged. This paper explores the many ways in which UBC has built relationships across campus, instituted programs for innovation and cross-faculty learning and established metrics for engagement that are scalable as the alumni body — and university — continues to grow.

Keywords: alumni; engagement; data; metrics; communications; development (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2019:v:4:i:1:p:21-27

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