Scarlet Influence: Creating a programme of holistic impact reports

Roberta O’Hara

Journal of Education Advancement & Marketing, 2018, vol. 3, issue 2, 163-171

Abstract: This paper describes the Rutgers University Foundation’s efforts to expand its holistic reporting to top donors (principal gift level) by establishing a milestone recognition system called Scarlet Influence. The paper discusses the reasoning behind selecting milestones as a key for creating holistic reports, the means by which milestones for individual donors were defined, how priority personal milestones were identified with the assistance of front-line fundraisers and then used for the creation of tailored reports, what the reports ultimately entailed, and other options for recognising milestones.

Keywords: milestones; anniversaries; donor relations; impact; stewardship; reporting (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2018:v:3:i:2:p:163-171

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