Alumni programming in the age of technology

Jacquelyn Johnson
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Jacquelyn Johnson: Interim Director of Alumni Relations and Annual Giving, The University of Tennessee at Martin, 1900 Alumni Way, Martin, TN 38238, USA

Journal of Education Advancement & Marketing, 2019, vol. 4, issue 3, 288-295

Abstract: Higher education institutions have become increasingly reliant upon private donations and support to maintain scholarship dollars, fund capital initiatives and provide support for collegiate departmental projects. As such, alumni relations departments have become much more involved in development processes besides only focusing on alumni reunion planning. Alumni relations offices organise communications, events and engagement opportunities in order to maintain relationships with alumni. The purpose of maintaining these relationships is to develop and cultivate alumni to financially support alma maters. In today’s digital age and with many organisations competing for an individual’s attention, alumni relations departments are turning towards technological advances to help maintain connections and engage alumni in ways that have previously been impossible or unconventional with traditional reunion planning departments. This paper will discuss the changing climate of higher education and how technology is a vital component to alumni relations event, engagement and communication plans.

Keywords: alumni relations; alumni engagement; alumni communications; higher education advancement (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2019:v:4:i:3:p:288-295

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