New donor stewardship: Using marketing automation to deepen engagement

Shelly Baker

Journal of Education Advancement & Marketing, 2019, vol. 4, issue 1, 28-41

Abstract: New marketing automation technology offers an opportunity to automate stewardship activities, reducing staff and resource demands while improving donor engagement. This case study on how Perimeter Institute has launched a nurture path for first-time donors to improve stewardship communication provides information on considerations and learnings other organisations can apply in considering whether to adopt these tools and how to implement them.

Keywords: stewardship; marketing; automation; nurturing; e-mail (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/1590/download/ (application/pdf)
https://hstalks.com/article/1590/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2019:v:4:i:1:p:28-41

Access Statistics for this article

More articles in Journal of Education Advancement & Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().