Cost-effective student programmes: Two case studies

Kasey Uran-Linde and Nicholas Linde

Journal of Education Advancement & Marketing, 2018, vol. 3, issue 1, 92-100

Abstract: Recruiting current students to assist in the engagement and solicitation of alumni is one way colleges and universities can expand their efforts. Two case studies, one of a private liberal arts college and the other a comprehensive regional public university, describe the implementation and outcomes of student programmes directed to increase alumni engagement. These programmes display the versatility and benefits of using students rather than full-time employees to increase the effectiveness of advancement divisions. A step-by-step description of the programmes highlights areas of strength and potential adaptations for future implementation. As institutions face the challenge of engaging and soliciting a greater number of alumni, these case studies provide creative ways to incorporate students into the work of an advancement division.

Keywords: engagement; discovery; students; annual giving (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2018:v:3:i:1:p:92-100

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