Western Engaged: Designing a fully integrated, campuswide alumni engagement model

Jeniene Bengtsson, Frances Badgett and Deborah Dewees
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Jeniene Bengtsson: Associate Director of Alumni and Constituent Relations at Western Engaged, USA
Frances Badgett: Assistant Director of Marketing and Communications for University Advancement, USA
Deborah Dewees: AVP for Alumni in Annual Giving & Advancement Communications and Executive Director, USA

Journal of Education Advancement & Marketing, 2020, vol. 4, issue 4, 310-320

Abstract: This paper focuses on how the Western Washington University Advancement office built an engagement programme from the ground up by utilising the expertise from a variety of different sources, including alumni board members, faculty and staff. This paper provides examples that can be adapted to fit any sized organisation.

Keywords: Washington University Advancement office; engagement programme; alumni board members; engagement model; alumni engagement; alumni associations (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2020:v:4:i:4:p:310-320

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