Engaging college and university parents in philanthropy: A university/foundation partnership

Colton Withers and Kelley Stier

Journal of Education Advancement & Marketing, 2018, vol. 3, issue 2, 172-181

Abstract: This paper provides a look into a collaborative approach to parent philanthropy in higher education, using guidance and examples from experienced parent programmes and fundraising professionals. Parents of students enrolled at institutions of higher learning are a new and high capacity population who can make a great philanthropic impact in higher education. The paper discusses aspects of both parent programming and parent fundraising that must be implemented in order to successfully engage parents in institutional philanthropy.

Keywords: fundraising; parent; philanthropy; development; collaboration; education (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2018:v:3:i:2:p:172-181

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