Visualising data for prospect identification and donor metrics

Joseph Stabb and Emily Marcason-Tolmie
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Joseph Stabb: Assistant Professor of Practice, University of Tennessee, Knoxville, USA
Emily Marcason-Tolmie: Director, Prospect Management, Research & Analytics, Skidmore College, USA

Journal of Education Advancement & Marketing, 2023, vol. 8, issue 3, 239-256

Abstract: In the realm of philanthropy, effective prospect identification and donor metrics play a crucial role in fostering strong relationships with prospective donors and optimising fundraising efforts. As data-driven decision making continues to gain prominence, the importance of visualising data is evident. This academic paper explores the significance of visualisations in the context of prospect identification and donor metrics, highlighting their potential to enhance philanthropic engagement. The paper also delves into various visualisation techniques, tools and best practices that can aid non-profit organisations in leveraging data visualisation for informed decision making and successful donor stewardship.

Keywords: data; analytics; data visualisation; prospect research (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2023:v:8:i:3:p:239-256

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