(Re)imagining giving societies: The case study of Moravian University

Robert E. Breckinridge, Luke Smith, Jessica Weaver and Marissa Zondag
Additional contact information
Robert E. Breckinridge: Assistant Vice President of Development, Moravian University, USA
Luke Smith: Director of Development, Moravian University, USA
Jessica Weaver: Family Philanthropy Officer, Moravian University, USA
Marissa Zondag: Leadership Gift Officer and Director, Moravian Leadership Council, Moravian University, USA

Journal of Education Advancement & Marketing, 2023, vol. 8, issue 3, 282-295

Abstract: In this paper, the authors describe Moravian University's efforts to create and enhance several giving societies over the past three years. The COVID-19 pandemic provided an opportunity to reach out to the university's supporters with new ideas to engage and cultivate them in novel ways. For the three newly created giving societies — for families, women and lifetime giving — the authors provide the underlying reasoning for their creation, how they were named and built and how members are recruited and stewarded. The reasons for enhancing two existing societies — for leadership giving and planned giving — is also described, with specific details provided on the changes and how they were implemented. The authors offer several key takeaways from their experience, from conducting research and finding a champion to using institutional history or points of pride and being patient.

Keywords: giving society; family philanthropy; women in philanthropy; lifetime giving; leadership giving; planned giving (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/8105/download/ (application/pdf)
https://hstalks.com/article/8105/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2023:v:8:i:3:p:282-295

Access Statistics for this article

More articles in Journal of Education Advancement & Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().