TOURIST DESTINATION CLUJ-NAPOCA, ROMANIA

Smaranda Cosma

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2006

Abstract: The city of Cluj-Napoca is one of the biggest from Romania, an important academic, cultural and business centre, combine with a various tourist offer - cultural and historical monuments, a diversified portfolio of accommodation establishments, restaurants, clubs, tourist agencies and an attractive natural-geographic space. All those make from Cluj-Napoca an interesting tourist destination for various type of tourist. The paper analyses the tourist supply and identifies the demand for the destination. The study underlines possible differentiation elements for the city comparing with its main competitors. In conclusion, we try to find a correlation between the offer and the customer needs.

Keywords: tourist marketing destination; regional development; positioning map; perception map (search for similar items in EconPapers)
JEL-codes: L83 M31 P48 (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (3)

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http://tbs.ubbcluj.ro/RePEc/bbn/journl/2006_2_5_Cosma.pdf Revised version, 2006 (application/pdf)

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