Details about Smaranda Adina Cosma

Access statistics for papers by Smaranda Adina Cosma.

Last updated 2024-07-30. Update your information in the RePEc Author Service.

Short-id: pco785

Journal Articles

2015

1. ASPECTS OF ROMANIAN MARKETING ENVIRONMENT FOR INTERNATIONAL HOTEL CHAINS
   EcoForum, 2015, 4, (1), 5 View citations (1)

2014

2. APPROACHING THE WORLD:MAIN LARGEST HOTEL GROUPS STRATEGIES
   Romanian Economic Business Review, 2014, 9, (4), 35-52
3. COMPARISON BETWEEN ONLINE AND OFFLINE TOURISM USING ASSOCIATIVE TECHNIQUE
   Annals of Faculty of Economics, 2014, 1, (1), 302-308
4. Hotel Chain’s Strategic Options to Penetrate the Romanian Market
   The AMFITEATRU ECONOMIC journal, 2014, 16, (Special 8), 1352 View citations (2)

2012

5. MARKETING MIX ANALYSIS FOR ROMANIAN CLOTHING MARKET
   Revista Economica, 2012, Supplement, (3), 22-30
6. STRATEGIC APPROACHES OF INTERNATIONAL HOTEL CHAINS TO ENTER ON THE ROMANIAN MARKET
   Annals of Faculty of Economics, 2012, 1, (1), 591-595

2010

7. BENCHMARKING ELEMENTS FOR CLUJ-NAPOCA HOTEL INDUSTRY
   JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2010

2009

8. A STUDY ON ANTI-DIABETIC DRUG DELIVERY FROM PHARMACIES
   JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2009
9. EVALUATION OF THE ORAL ANTI-DIABETIC DRUGS MARKET IN ROMANIA DURING 2004-2007
   JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2009
10. ROMANIAN TOURIST BRAND
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2009

2007

11. STUDY ABOUT THE ROMANIAN HIGHER EDUCATION GRADUATE’S PERCEPTION OVER THE QUALITY OF THIS PROCESS
    GAZDÁLKODÁS: Scientific Journal on Agricultural Economics, 2007, 51, (Special Edition 19), 7
12. Should Dracula Myth be a Brand to Promote Romania as a Tourist Destination?
    Interdisciplinary Management Research, 2007, 3, 39-56 View citations (1)
13. THE EUROPEAN CLOTHING INDUSTRY POST THE AGREEMENT ON TEXTILE AND CLOTHING
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2007 View citations (1)

2006

14. FOREIGN VISITORS’ PERCEPTION OF TRANSYLVANIA AS AN INTERNATIONAL DESTINATION
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2006 View citations (3)
15. TOURIST DESTINATION CLUJ-NAPOCA, ROMANIA
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2006 View citations (3)

2005

16. CLUJ HOTELS’ DISTINCTIVE FEATURES
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2005 View citations (1)
17. PROMOTION STRATEGIES AND THEIR EFFICIENCY IN THE CASE OF BRANDING TRANSYLVANIA AS A TOURIST DESTINATION
    JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2005