FOREIGN VISITORS’ PERCEPTION OF TRANSYLVANIA AS AN INTERNATIONAL DESTINATION
Monica Coros () and
Smaranda Cosma
JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2006
Abstract:
The present paper aims to present and discuss some of the results obtained through a research study carried out in Cluj-Napoca between May 7th and June 18th 2006. We have investigated the manner how the foreign visitors of our city perceive Transylvania as an international tourism destination. This research study is part of a larger project of branding our region. Our main concerns were to identify the region’s main attraction points from the foreign tourists’ perception as well as also those elements they consider being negative.
Keywords: tourism; research; perception of the region; foreign tourists. (search for similar items in EconPapers)
JEL-codes: L83 P48 (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (3)
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http://tbs.ubbcluj.ro/RePEc/bbn/journl/2006_2_9_Coros.pdf Revised version, 2006 (application/pdf)
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Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2006_2_9_coros
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