ASPECTS OF ROMANIAN MARKETING ENVIRONMENT FOR INTERNATIONAL HOTEL CHAINS

Smaranda Cosma, Cristina Fleseriu, Marius Bota and Alexandru Nedelea
Additional contact information
Marius Bota: Universitatea Babes-Bolyai, Cluj-Napoca
Alexandru Nedelea: Universitatea Stefan cel Mare, Suceava

EcoForum, 2015, vol. 4, issue 1, 5

Abstract: The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the micro and macro environment, to know exactly which are the opportunities and the risks taken into consideration on a specific market. On the Romanian market the hotels that belong to international chains consider that the most important opportunity is the market development potential and the biggest risk is the infrastructure. Also, the own resources are the most important factor that is influencing directly the activity of a hotel belonging to an international chain in Romania. All those criteria are taken into consideration by the hotels in order to develop a long time strategy on the Romanian market.

Keywords: hotel; international hotel chains; tourism market; micro and macro environment; opportunities and risks. (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://ecoforumjournal.ro/index.php/eco/article/download/100/85 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scm:ecofrm:v:4:y:2015:i:1:p:5

Access Statistics for this article

EcoForum is currently edited by Association of Educational and Cultural Cooperation Suceava

More articles in EcoForum from "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department. Contact information at EDIRC.
Bibliographic data for series maintained by Iulian Condratov ().