MARKETING MIX ANALYSIS FOR ROMANIAN CLOTHING MARKET

Marius Bota, Smaranda Cosma and Cristina Fleseriu

Revista Economica, 2012, vol. Supplement, issue 3, 22-30

Abstract: Today the business environment is continually changing. The Romanian clothing market is a crowded one with a lot of powerful competitors.The paper analyses what kind of marketing mix politics are used by the companies involved in clothing sector. The main goal of the study was to identify the attitude of the Romanian people regarding the acquisition of clothes and the characteristics of the supply on clothes. The competition appeared and the clothing companies try to differentiate itself form others using marketing mix instruments. The Romanian companies should adapt their offer, taking into account the costumers specific needs and wishes.

Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economice.ulbsibiu.ro/revista.economica/arc ... nte/Volume3-2012.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:blg:reveco:v:supplement:y:2012:i:3:p:22-30

Access Statistics for this article

More articles in Revista Economica from Lucian Blaga University of Sibiu, Faculty of Economic Sciences Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No.17, postal code 550324, Sibiu, Romania. Contact information at EDIRC.
Bibliographic data for series maintained by Eduard Alexandru Stoica ().