Marketing and Branding Research

2014 - 2025

Current editor(s): Carlos M. Rodriguez Neira

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2015, volume 2, articles 1

The impact of product’s packaging color on customers’ buying preferences under time pressure pp. 4-14

Saad Ahmed Javed and Sara Javed

Factors enabling competitiveness of science and technology institutions in Iran pp. 15-27

Saied Safari, Davoud Gholamrezaei and Reza Sagafi

Halal banking in post-soviet central Asia: Antecedents and consequences pp. 28-43

Bilal Ahmad Malik

The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry pp. 44-63

Adel Pourdehghan

Recognition and ranking of customer financing methods in international trade: An approach to customers’ satisfaction in the Export Development Bank of Iran pp. 64-73

Fatemeh Heidari and Ali Akhavan

The Relationship between Earnings before Interest and Taxes and Operating Cash Flow and Stock Return under the Condition of Information Asymmetry in Abadan and Arak Petrochemical Companies through Markov-Switching Approach pp. 74-88

Abolghasem Masihabadi, Ali Taghavi Moghaddam, Amir Shams Koloukhi and Rouhollah Rahmani

An investigation of risk management strategies in projects pp. 89-100

Zahra Asadi

2014, volume 1, articles 1

Business ethics from the perspective of Islamic economics pp. 4-13

Aziz Javanpour and Davood Norouzi

Purchase intention of products with Islamic labels under time pressure pp. 14-26

Mohsen Akbari, Mohammad Hasan Gholizadeh and Masoomeh Zomorrodi

Security and Growth in Tourism Industry in Yasuj pp. 27-42

Darab Tayebi and Jamshid Rahman-nasab