Marketing and Branding Research

2014 - 2024

Current editor(s): Carlos M. Rodriguez Neira

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2016, volume 3, articles 2

The infrastructure attitude to strategic planning of information technology in organizations pp. 97-108

Emad Rezaei, Yazdan Rostami, Maryam Ghafouri, Atefeh Fashkhorani and MohammadAmin Ahmadi

Typical presentation to evaluate NFC technology in electronic mobile payments pp. 109-118

Shima Asadbeigi, Ali Abdollahi and Sajjad Shokohyar

Analyzing the Juridical reasons of corporate social responsibility in private sector with an emphasis on the necessity of paying Khums pp. 119-129

Reza Payandeh and Mohammad Taha Kharratha

Exchange development: Preparing the grounds for achievement of resistance economy pp. 130-136

Negar Afkandeh

Evaluating and comparing the ability to predict the bankruptcy prediction models of Zavgren and Springate in companies accepted in Tehran Stock Exchange pp. 137-143

Ghodratollah Talebnia, Fatemeh Karmozi and Samira Rahimi

Measurement of intra-industry trade (ITT) of Iran with ten selective major trading partners using Grubel-Lloyd Index pp. 144-152

Muhammad Emadi

Investigating the impact of key dimensions of service quality on customers’ satisfaction and loyalty: Evidences from the restaurant industry in Sudan pp. 153-165

Dalia M. E. Diab, Hesham E. Mohammed, Elham Hassam Mansour and Osman Saad

The study of issuance of stocks in venture companies listed in Tehran Stock Exchange pp. 166-178

Ali Amiri, Hamid Ravanpaknodezh and Akbar Jelodari

Sport celebrities multiple use in marketing messages: Example of the Spanish tennis player Rafael Nadal pp. 179-193

Arta Antonovica and Javier de Esteban Curiel

An investigation into the impact of ownership structure on the level of cash holdings in the companies accepted in Tehran Stock Exchange Market pp. 194-205

Kaveh Azinfar and Zahra Shiraseb

2016, volume 3, articles 1

The effect of real exchange rate on unemployment pp. 4-13

Zahra Bakhshi and Mehrzad Ebrahimi

The role of government, industry, and culture of resistive economy in peoples attitude to purchase Iranian brand products pp. 14-23

Atefeh Shiravi Khozani and Hossein Rezaei Dolatabadi

Comparison of stock valuation models with their intrinsic value in Tehran Stock Exchange pp. 24-40

Ali Amiri, Hamid Ravanpaknodezh and Akbar Jelodari

The impact of relationship marketing on customer loyalty enhancement (Case study: Kerman Iran insurance company) pp. 41-49

Abdolaziz Abtin and Mostafa Pouramiri

The idea of new product development in modern medical Polish enterprises pp. 50-62

Anna Dziadkiewicz and Joanna Nieżurawska

Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty pp. 63-74

Mohsen Akbari, Reza Kazemi and Masoomeh Haddadi

Current challenges in distribution channels of cultural goods and services pp. 75-85

Razieh Fayaz and Maryam Azizinia

Identifying and prioritizing the effect of marketing mix from the customer’s perspective (4C) on the competitiveness of insurance companies using DEMATEL technique: A case study of Tehran Insurance Companies pp. 86-96

Elmira Manafzadeh and Ali Ramezani

2015, volume 2, articles 1

The impact of product’s packaging color on customers’ buying preferences under time pressure pp. 4-14

Saad Ahmed Javed and Sara Javed

Factors enabling competitiveness of science and technology institutions in Iran pp. 15-27

Saied Safari, Davoud Gholamrezaei and Reza Sagafi

Halal banking in post-soviet central Asia: Antecedents and consequences pp. 28-43

Bilal Ahmad Malik

The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry pp. 44-63

Adel Pourdehghan

Recognition and ranking of customer financing methods in international trade: An approach to customers’ satisfaction in the Export Development Bank of Iran pp. 64-73

Fatemeh Heidari and Ali Akhavan

The Relationship between Earnings before Interest and Taxes and Operating Cash Flow and Stock Return under the Condition of Information Asymmetry in Abadan and Arak Petrochemical Companies through Markov-Switching Approach pp. 74-88

Abolghasem Masihabadi, Ali Taghavi Moghaddam, Amir Shams Koloukhi and Rouhollah Rahmani

An investigation of risk management strategies in projects pp. 89-100

Zahra Asadi

2014, volume 1, articles 1

Business ethics from the perspective of Islamic economics pp. 4-13

Aziz Javanpour and Davood Norouzi

Purchase intention of products with Islamic labels under time pressure pp. 14-26

Mohsen Akbari, Mohammad Hasan Gholizadeh and Masoomeh Zomorrodi

Security and Growth in Tourism Industry in Yasuj pp. 27-42

Darab Tayebi and Jamshid Rahman-nasab