Marketing and Branding Research

2014 - 2025

Current editor(s): Carlos M. Rodriguez Neira

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2017, volume 4, articles 4

Slowness Saving the Day of Worldwide Travel and Tourism? Environmental and Sustainability Aspirations of Airline and Business Voyagers, Shared by International and Student Travelers as well as Religious Tourists pp. 292-302

Konrad Gunesch

The influence of social media behavior of university students in Lebanon on their purchasing habits: The mediating effect of e-Word-of-Mouth pp. 303-309

Annelie Moukaddem Baalbaki, Nadia Jiryes Azzam and Abdul-Nasser El-Kassar

Islamic Finance Service Industry and Contemporary Challenges: A Literature Outlook (1987-2016) pp. 310-321

Muhammad Asif Khan, Muhammad Afaq Haider Jafri, Shujahat Haider Hashmi and Muhammad Atif Khan

Providing the Applicable Model of Training Needs Assessment in Organizations pp. 322-335

Ahmadreza Fazel Anvari

Customer Loyalty: The Effect of Service Quality, Corporate Image, Customer Relationship Marketing and Customer Satisfaction as Intervening Variable-An Empirical Analysis of Bank Customers in Malang City pp. 336-347

Hellen Karyose, Widji Astuti and Achmad Ferdiansjah

Identifying and Ranking the Components Affecting the Failure of Knowledge-based Companies in Iran and its Ranking by AHP Technique (The Case Study: Technology and Science Park of Kermanshah) pp. 348-359

Donya Gholami and Ali Ramezani

An Investigation of the Effect of Relationship Marketing on Customer Gratitude and Consumer Behavior (Case Study: The Dealerships of Saipa Corporation in Ardabil Province) pp. 360-370

Somayeh Saebnia, Mohammad Feizi and Mohammad Hasanzadeh

The Impact of the Service Innovativeness on Perceived Overall Service Quality, Customer Loyalty and Perceived Customer Value in Shopping Sites pp. 371-383

Emine Senbabaoglu

The Impact of Packaging on the Competitiveness of Export Products pp. 384-392

Mohammad ali Rasoulzadeh

2017, volume 4, articles 3

Theory and practice of management under threats in tourism pp. 217-226

Mariya Stankova and Ivanka Vassenska

Creative industries value chain: The value chain logic in supply chain relationships pp. 227-235

Emilia Madudova

Data driven customer experience and the roadmap to deliver happiness pp. 236-248

Ahmed Aly Shaban Abdelmoteleb, Suzilawati Kamarudin and Puteri N. E. Nohuddin

Value Co-Creation Drivers and Components in Dynamic Markets pp. 249-263

Daniel Marco-Stefan Kleber and Tatjana Volkova

Investigating the relationship between personality traits and general health with addiction to purchase (obsessive purchase) pp. 265-279

Seyed Mehdi Sadr Bafghi, Mohammad Mirmohammadi Sadrabadi and Hamed Shakerian

CSR in the banking sector: A legitimacy approach to the shareholders’ and stakeholders’ debate pp. 280-291

Charbel Chedrawi and Souheir Osta

2017, volume 4, articles 2

Measuring the effect of perceived logistics service quality on brand factors in the e-commerce context pp. 112-128

Ebru SÜRÜCÜ and Nergis Özispa

A MCDM approach for supplier selection process: A pilot study from Iran pp. 129-134

Babak Daneshvar Rouyendegh and Farshid Gholamrezanezhad

Formulating the supply chain strategy of automotive industry in Iran using balanced Scorecard, System Dynamics, and Game Theory pp. 135-147

Ghasem Farajpour Khanaposhtani, Seyyed Shahrokh Jafari, Amir Alaie and Hamed Salimi

Usage of health-themed public service announcements as a social marketing communication tool: A content analysis related to public service announcements in the republic of Turkey, ministry of health’s web site pp. 148-168

Burcu Inci, Oya Sancar and Seda H. Bostanci

Location and key success factors of special economic zone in Thailand pp. 169-178

Patcharee Pakdeenurit, Nanthi Suthikarnnarunai and Wanchai Rattanawong

Enabling entrepreneurial practices with market-oriented approach: A case study pp. 179-191

Keti Ventura and Haluk Soyuer

Digital marketing planning with the brand dashboard approach pp. 192-205

Alptekin Erkollar and Birgit Oberer

Designing the distribution network in a cassava supply chain in Thailand pp. 206-216

Witchayut Timaboot and Nanthi Suthikarnnarunai

2017, volume 4, articles 1

Evaluation of the Impressionability of Managerial Performance and Risk Management from Intellectual Capital Strategies in the Companies Listed on the Tehran Stock Exchange Market pp. 4-13

Alireza Ahangar and Farzad Sattari Ardabili

Mechanisms of regulation of commercial activities in variable demands of the global economy pp. 14-24

Chingiz Ibrahimly and Hamidreza Alipour

Trends and applications in city branding: A case study in Izmir pp. 25-32

Ige Pirnar, Metehan Igneci and Melih Tutuncuoglu

Determining the influence of fanatical tendencies on consumption styles based on lifestyles pp. 33-49

Görgün Deveci and Aysel Ercis

New world, new economics pp. 50-63

Manijeh Aliakbarian

Handicrafts as an opportunity for economic development and sustainable tourism: Shkodra case study pp. 64-72

Brilanda Bushati

Investigating the effects of relationship marketing mechanisms of Shammut model on customer loyalty pp. 73-88

Hamed Shakerian, Mohammad Mirmohammadi Sadrabadi, Reza Saliani and Hasan Dehghan Dehnavi

Impact of technology and equipment equity on price levels of products pp. 89-99

Yordan Hristov Ivanov and Darina Pavlova Pavlova

Multi-stakeholder initiatives in Vietnam to meet the societal challenges of horizon 2020 pp. 100-111

Nibedita Saha, Do Le Nhu Quynh, Tomas Sáha and Petr Sáha

2016, volume 3, articles 2

The infrastructure attitude to strategic planning of information technology in organizations pp. 97-108

Emad Rezaei, Yazdan Rostami, Maryam Ghafouri, Atefeh Fashkhorani and MohammadAmin Ahmadi

Typical presentation to evaluate NFC technology in electronic mobile payments pp. 109-118

Shima Asadbeigi, Ali Abdollahi and Sajjad Shokohyar

Analyzing the Juridical reasons of corporate social responsibility in private sector with an emphasis on the necessity of paying Khums pp. 119-129

Reza Payandeh and Mohammad Taha Kharratha

Exchange development: Preparing the grounds for achievement of resistance economy pp. 130-136

Negar Afkandeh

Evaluating and comparing the ability to predict the bankruptcy prediction models of Zavgren and Springate in companies accepted in Tehran Stock Exchange pp. 137-143

Ghodratollah Talebnia, Fatemeh Karmozi and Samira Rahimi

Measurement of intra-industry trade (ITT) of Iran with ten selective major trading partners using Grubel-Lloyd Index pp. 144-152

Muhammad Emadi

Investigating the impact of key dimensions of service quality on customers’ satisfaction and loyalty: Evidences from the restaurant industry in Sudan pp. 153-165

Dalia M. E. Diab, Hesham E. Mohammed, Elham Hassam Mansour and Osman Saad

The study of issuance of stocks in venture companies listed in Tehran Stock Exchange pp. 166-178

Ali Amiri, Hamid Ravanpaknodezh and Akbar Jelodari

Sport celebrities multiple use in marketing messages: Example of the Spanish tennis player Rafael Nadal pp. 179-193

Arta Antonovica and Javier de Esteban Curiel

An investigation into the impact of ownership structure on the level of cash holdings in the companies accepted in Tehran Stock Exchange Market pp. 194-205

Kaveh Azinfar and Zahra Shiraseb

2016, volume 3, articles 1

The effect of real exchange rate on unemployment pp. 4-13

Zahra Bakhshi and Mehrzad Ebrahimi

The role of government, industry, and culture of resistive economy in peoples attitude to purchase Iranian brand products pp. 14-23

Atefeh Shiravi Khozani and Hossein Rezaei Dolatabadi

Comparison of stock valuation models with their intrinsic value in Tehran Stock Exchange pp. 24-40

Ali Amiri, Hamid Ravanpaknodezh and Akbar Jelodari

The impact of relationship marketing on customer loyalty enhancement (Case study: Kerman Iran insurance company) pp. 41-49

Abdolaziz Abtin and Mostafa Pouramiri

The idea of new product development in modern medical Polish enterprises pp. 50-62

Anna Dziadkiewicz and Joanna Nieżurawska

Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty pp. 63-74

Mohsen Akbari, Reza Kazemi and Masoomeh Haddadi

Current challenges in distribution channels of cultural goods and services pp. 75-85

Razieh Fayaz and Maryam Azizinia

Identifying and prioritizing the effect of marketing mix from the customer’s perspective (4C) on the competitiveness of insurance companies using DEMATEL technique: A case study of Tehran Insurance Companies pp. 86-96

Elmira Manafzadeh and Ali Ramezani