Interplay between job satisfaction and employee motivation among contract labor in pharmaceutical industry

Chandana Valluripalli, Sri Lalitha G Kumari Sagi, Raghavaiah Gorantla and Joseph Paul

Journal of Management World, 2024, vol. 2024, issue 4, 416-423

Abstract: The aim of this paper is to evaluate and understand the interplay between job satisfaction and employee motivation among contract labor in the pharmaceutical industry. This research evaluates the association between job satisfaction and motivation based on Maslow’s Hierarchy of Needs theory w.r.t. contract labor in pharmaceutical industry. This study explores the motivating factors and expectations of contract labor working in the pharmaceutical sector. The study includes surveying 384 contract workers in the pharmaceutical industry. The poll included an updated rendition of Maslow's Hierarchy of Needs theory, as well as work satisfaction scores. The basic data were acquired via convenience sampling. The model's credibility and consistency were assessed using Confirmation Factor Analysis (CFA) and Structured Equation Modelling (SEM). The model passed both the convergent and discriminant validity tests. The model was also determined to be statistically fit and verified with the necessary fit indices. It was discovered that understanding contract labor expectations for working in a pharmaceutical company (physiological needs, safety needs, belongingness needs, esteem needs, and self- actualization needs) is critical for job satisfaction. The study was done in Visakhapatnam city with just 384 contract workers as respondents. The model was built with five constructs (five types of requirements), one construct (job satisfaction), and three attributes (Variables) in each need (construct), however there might be more than three attributes in each type of needs. This study used statistical analysis to validate and assess Maslow's Hierarchy of Needs concept in relation to work satisfaction. The approach was applied to contract labor in the pharmaceutical business, but it may also be used in other industry verticals and sectors. The study extended the literature related to motivation studies and job satisfaction, delivered a model by applying Maslow’s’ need hierarchy theory. The model is useful for the HR practitioners to enhance job satisfaction levels of contract labor.

Keywords: Contract labor; Contract workers; Maslow’s Hierarchy of Needs theory; Maslow’s needs; CFA; SEM; Job satisfaction. (search for similar items in EconPapers)
Date: 2024
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