Employee Engagement as a Strategic Pillar: A Case Study of Ooredoo Oman’s Organizational Resilience and Success

Hisham Al Ghunaimi and Mohamad Shah bin Kassim

Journal of Management World, 2024, vol. 2024, issue 4, 471-476

Abstract: Employee engagement is a vital driver of organizational performance, particularly in dynamic and competitive industries. This study explores how Ooredoo Oman leverages employee engagement strategies to foster organizational resilience and achieve sustained success. Drawing on secondary data sources, this research highlights the innovative practices employed by Ooredoo, including team-building initiatives, transparent communication channels, and professional development programs. Findings indicate that these efforts not only enhance employee satisfaction and loyalty but also contribute to the company's ability to adapt to challenges and maintain a competitive edge. The study concludes with practical recommendations for multinational companies aiming to implement employee engagement as a strategic pillar for resilience and long-term growth. This study provides a replicable framework for MNCs to integrate employee engagement practices tailored to regional cultural dynamics, addressing a critical gap in the global literature.

Keywords: Competitive Advantage; Employee Engagement; Multinational Companies; Ooredoo Oman; Organizational Resilience; Strategic Management; Workplace Satisfaction. (search for similar items in EconPapers)
Date: 2024
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