The Function of AI in Relation to Social Responsibility and Innovation: A Study of Women-Owned Small and Medium Enterprises in Vietnam

Thi Huong Dinh, Thi Bich Loan Nguyen, Tran Van Trang and Hong Nhung Nguyen

Journal of Management World, 2025, vol. 2025, issue 1, 473-482

Abstract: The aim of this research is to analyze the effect of corporate social responsibility (CSR) on innovation. Examine the function of artificial intelligence (AI), acting both as a direct catalyst for innovation and as a mediator of the relationship between employee CSR and innovation.The study group consists of 688 women-owned small and medium-sized enterprise (SME) managers in Vietnam. The writers additionally employed Smart PLS4 software to evaluate the model and research hypotheses.The results show that CSR practices concerning employees, customers, suppliers, and the environment affect IN in women-owned SMEs in Vietnam. Among them, CSR associated with employees exerts the strongest influence. AI enhances innovation while also influencing the effect of CSR on employees and innovation. The research adds to the understanding of AI. The influence of AI on innovation and its moderating effect on CSR's impact on employees and innovation. The research explains the effect of CSR on stakeholders in women-owned small and medium enterprises in Vietnam.

Keywords: AI; Innovation; Small and medium enterprisesreferences; Social responsibility. (search for similar items in EconPapers)
Date: 2025
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