Sustainable Tourism Management: Policy for Planning Wetland Park Social Media Marketing Strategies

Yimeng Wu, Mohd Kher Bin Hussein, Mohd. Yazid Mohd. Yunos and Qianda Zhuang

Journal of Management World, 2025, vol. 2025, issue 1, 847-855

Abstract: There is need to social media marketing strategies on wetland park management in order to increase number of visitors in Putrajaya. The purpose of this study is using social media promotion to increase number of visitors in wetland park in Putrajaya, Malaysia. This study uses Literature Review to explore the charactieristic of the wetland park. Then it uses literature review to analyse the measure of the wetland park by using social media promotion. Later it uses Literature Review to proposal the social media promotion to increase number of visitors in wetland park in Putrajaya, Malaysia. Results of the study would include space arrangement of wetland park, facility and activities of the wetland park., ecosystem policy of the wetland park., social media tool (e.g, Facebook, Twitter), types of social media promotion, method of social media promotion and theory for social media promotion for wetland park. After the introduction of the background problem, this paper will present the literature on wetland park, social media promotion and increase number of visitors and describe the research methodology before presenting the expected results. The study contributes in recommendation of use the social media promotion to increase number of visitors in the wetland park. It proposes in order to increase the number of visitors in Putrajaya wetland park by using social media.

Keywords: Ecosystem policy; Social media marketing strategies; Sustainable tourism management; Tourism planning; Wetland park. (search for similar items in EconPapers)
Date: 2025
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