Business Resilience in the Commercial Mypes of Chachapoyas: Capacities and Adaptability in the Face of Crisis (2018-2023)

Carlos Alberto Hinojosa Salazar, Robert Wagner Ocadio, Segundo Ramón Salazar, Milagros Natividad Hinojosa Melendez, Jesus Ermilia Reyna Tuesta and Carlos Andrés Rojas Puerta

Journal of Management World, 2025, vol. 2025, issue 1, 85-90

Abstract: The present study analyzes business resilience in commercial micro and small enterprises (MSEs) in Chachapoyas, Amazonas, Peru, during the period 2018-2023. Its main objective is to describe entrepreneurial resilience practices, assessing organizational adaptability, resilience and strategic diversification. Using a descriptive non-experimental approach and a cross-sectional design, data were collected from 100 MSEs through structured surveys. The results reveal that 70% of the companies have a medium level of resilience, while 28% show high levels of resilience, standing out in diversification and adaptive strategies. However, 2% show low resilience, evidencing significant vulnerabilities. The conclusions highlight the need to strengthen resilient practices through specific public policies, business training and collaboration networks. These will make it possible to improve the sustainability and competitiveness of MSEs, ensuring their capacity to face crises and promote regional economic development.

Keywords: Business resilience; Commercial MSEs; Organizational adaptability; Resilience; Strategic diversification. (search for similar items in EconPapers)
Date: 2025
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