The Mediating Role of Information Technology between Digital Marketing and Firm Performance in Jordanian Small and Medium Enterprises

Hammadallah Al-Husban

Journal of Management World, 2025, vol. 2025, issue 1, 940-950

Abstract: This article presents a conceptual model that explores the interrelationships among digital marketing (DM), firm performance (FP), and information technology (IT) in Jordanian small and medium-sized enterprises (SMEs). Furthermore, it examines the mediator role of IT in the link between DM and FP. The validation of the conceptual model was performed utilizing IBM SPSS version 22, pursued by confirmatory factor analysis and structural equation modeling with IBM SPSS AMOS version 24. The findings revealed a significant positive relationship between digital marketing (DM) and firm performance (FP), with information technology (IT) serving as a partial mediator in the relationship between DM and FP. Furthermore, the overall impact of the dimensions of digital marketing on firm performance was assessed to be 95.92%.

Keywords: Digital marketing; information technology; Firm performance; Mediating effect; Small and medium-sized enterprises (SMEs). (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://managementworld.online/index.php/mw/article/view/833/467 (application/pdf)
Access to full texts is restricted to Journal of Management World

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjx:jomwor:v:2025:y:2025:i:1:p:940-950:id:833

Access Statistics for this article

More articles in Journal of Management World from Academia Publishing Group
Bibliographic data for series maintained by Lucía Aguado ().