Application of Online Investment Application for the People of Indonesia

Masno Marjohan

Journal of Management World, 2025, vol. 2025, issue 2, 576-586

Abstract: The purpose of this study is to examine and analyze the application of factors that influence the intention of Indonesian people (millennial generation) specifically Banten, West Java, and DKI to use online investment applications. The construction is based on UTAUT and two other variables; Trust and perceived Risk. This study is an explanatory study in which quantitative data for static testing hypotheses are obtained through a cross-sectional survey using questionnaires. Data was obtained from the public through questionnaires by dividing the top 9 (nine) online investment application users registered with OJK. This study used questionnaires, quantitative research centers on statistical analysis of numerical data collected using large-scale survey research, from the results of 262 users of online investment applications analyzed using PLS-SEM, and SPSS. and Smart PLS tool programs. The results of the study found H4 and H6 influential because the value is greater than 5%, while H1, H2 H3, and H5 have no effect because the value is smaller than 5%, which is according to the PLS Bootstrapping technique. This shows that facilitating conditions, and perceived risks have a significant effect on the intention to implement online investment applications in Indonesia. While performance expectations, business expectations, social influence, and trust do not affect the intention to implement online investment in Indonesia.

Keywords: Online Investment App; Perceived Risk; Trust; UTAUT. (search for similar items in EconPapers)
Date: 2025
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