The NCAA: A Socio‐economic Analysis: The Development of the College Sports Cartel from Social Movement to Formal Organization

James Koch and Wilbert M. Leonard

American Journal of Economics and Sociology, 1978, vol. 37, issue 3, 225-239

Abstract: Abstract. Economic cartel theory and Sociological social movement theory are used to achieve a socio‐economic analysis of the problems and behaviour of the National Collegiate Athletic Association (NCAA). It is demonstrated that both cartel theory and social movement theory predict substantially similar behavior on the part of the NCAA and its 800‐plus member institutions. Specific issues such as “need”scholarships, the possibility that the” big‐time”football powers, may leave the NCAA, and the NCAA's relation with women's athletics, are considered. It is concluded that the NCAA is not likely to persist is an organization in its current form. “… the NCAA is a body primarily designed to protect and defend its member institutions from the professional sports world and to make sure that collegiate sports get its share of the sports business pie.” Senator Marlow Cook of Kentucky (1973)

Date: 1978
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