The General Public and the Art Museum: Case Studies of Visitors to Several Institutions Identify Characteristics of Weir Publics

William S. Hendon, Frank Costa and Robert Allan Rosenberg

American Journal of Economics and Sociology, 1989, vol. 48, issue 2, 230-243

Abstract: Abstract. From case studies at several art museums, characteristics of several types of museum goers have been identified. Typically museum visitors are in the upper educational, occupational and income groups, younger than the population in general (average age is 34) and active in community and leisure‐time organizations. Frequent visitors do so to be with people, to do something they consider worthwhile, to use surroundings in which they feel comfortable and at ease, to be challenged by new experiences, to use an opportunity to learn and to participate actively in an experience they value. Replication in the U.S. of a classic study in England corroborates its findings.

Date: 1989
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https://doi.org/10.1111/j.1536-7150.1989.tb02120.x

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