Representing Women Entrepreneurs in Tamil Movies

Thangaraja Arumugam, S. Sethu, V. Kalyani, S. Shahul Hameed and P. Divakar

American Journal of Economics and Sociology, 2022, vol. 81, issue 1, 115-125

Abstract: Women’s entrepreneurship is one of the most evocative terms used in this century. Women have achieved sustained progress in all domains. Nourishing a business as an entrepreneur is a critical activity, which means we need to understand the role of women in developing businesses. Movies about the struggles of female entrepreneurs can help provide that understanding. This article discusses women entrepreneurs in Tamil‐speaking regions of India. Three Tamil movies that center on women’s entrepreneurship are chosen: 36 Vayadhinile (2015), KaatrinMozhi (2018), and Miss India (2020). One question that drives the action in the first of these films is what sets limits on women’s ambitions. Kaatrin Mozhi is about a woman driven by the desire to work as a radio host while maintaining her family life. In Miss India, the protagonist aims even higher. She hopes to create a corporate empire. These three movies portray different dimensions of women’s entrepreneurship and the struggles women face in establishing businesses. The movies reflect real situations. This article reveals the mounting evidence of consistent achievement by women entrepreneurs in Tamil society.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:bla:ajecsc:v:81:y:2022:i:1:p:115-125

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