ARE CONSUMERS MORE LOYAL TO NATIONAL BRANDS THAN TO PRIVATE LABELS?

Fabian Bergès, Daniel Hassan and Sylvette Monier-Dilhan

Bulletin of Economic Research, 2013, vol. 65, s1-s16

Date: 2013
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Working Paper: Are consumers more loyal to national brands than to private labels? (2013)
Working Paper: Are Consumers More Loyal to National Brands than to Private Labels? (2009)
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