Are Consumers More Loyal to National Brands than to Private Labels?

Fabian Bergès, Daniel Hassan and Sylvette Monier-Dilhan

No 09-131, TSE Working Papers from Toulouse School of Economics (TSE)

Date: 2009-12
New Economics Papers: this item is included in nep-mkt
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Citations: View citations in EconPapers (3)

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Related works:
Journal Article: ARE CONSUMERS MORE LOYAL TO NATIONAL BRANDS THAN TO PRIVATE LABELS? (2013)
Working Paper: Are consumers more loyal to national brands than to private labels? (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:tse:wpaper:22259

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