Consumer preference for infant milk‐based formula with select food safety information attributes: Evidence from a choice experiment in China
Mo Chen and
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, 2018, vol. 66, issue 4, 557-569
The melamine milk powder incident in China undermined consumers’ confidence in dairy products including infant milk‐based formula (IMF). In this study, three quality IMF product attributes are considered in a choice experiment survey in China including organic label, traceability information, and country of origin (COO). Results reveal that consumers have the highest willingness to pay (WTP) for an organic label from the United States. Traceability information regarding milk production was preferred the most. Consumers prefer IMF originated from the United States and New Zealand over China. Consumer heterogeneity was revealed through a latent class model. Compared to price‐sensitive consumers, certification‐inclined consumers had significantly higher WTP for organic labels. Origin‐preferred consumers displayed higher WTP for IMF produced in the United States and New Zealand, and concerned consumers had higher WTP for all food safety informational attributes. The conclusions of this paper should not only aid Chinese domestic producers and policy makers, they should also provide references for organic certification bodies and dairy enterprises from around the world for their business decision making.
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:bla:canjag:v:66:y:2018:i:4:p:557-569
Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0008-3976
Access Statistics for this article
More articles in Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie from Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie Contact information at EDIRC.
Bibliographic data for series maintained by Wiley Content Delivery ().