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WILLINGNESS TOUPEE

David McEvoy (), Ash Morgan () and John Whitehead ()

Economic Inquiry, 2019, vol. 57, issue 3, 1738-1742

Abstract: In this paper we tackle the hairy problem of male pattern baldness. We survey balding men and elicit their willingness to pay to move from their current situation to a more plentiful one. Then we comb‐over the results. What's the average willingness to pay to move from a glistening cue ball to a luscious mane? About $30,000. (JEL B12)

Date: 2019
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https://doi.org/10.1111/ecin.12779

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