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Willingness Toupee

David McEvoy (), Ash Morgan () and John Whitehead ()

No 19-01, Working Papers from Department of Economics, Appalachian State University

Abstract: In this paper we tackle the hairy problem of male pattern baldness. We survey balding men and elicit their willingness to pay to move from their current sad situation to a more plentiful one. Then we comb-over the results. What’s the average willingness to pay to move from a glistening cue ball to a luscious mane? About $30,000. Key Words: mullet, skullet, comb-over, ducktail, Beatlemania, buzz cut, whiffle, pageboy, attribute non-attendance

JEL-codes: B12 (search for similar items in EconPapers)
Date: 2019
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