COMMUNICATIONS IN AGRICULTURE: RESULTS OF A FARMER SURVEY

A. P. Fearne

Journal of Agricultural Economics, 1990, vol. 41, issue 3, 371-380

Abstract: This paper discusses the results of a survey of farmers aimed at establishing a contemporary view of both the use of information and advice by farmers and their attitudes towards the various sources through which agricultural information and advice is channelled. The results of the survey suggest that farmers are generally satisfied with the provision of agricultural information and advice. The Agricultural Development and Advisory Services (ADAS), commercial representatives and the farming press continue to play an important role in communicating information and advice to farmers, but the wider uptake of on‐farm information technology is yet to be achieved.

Date: 1990
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https://doi.org/10.1111/j.1477-9552.1990.tb00653.x

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