AN ANALYSIS OF THE ROLE OF UNCERTAINTY IN THE MARKETING OF PERISHABLE PRODUCTS

Robert Fraser

Journal of Agricultural Economics, 1995, vol. 46, issue 2, 233-240

Abstract: This paper analyses the problem of marketing uncertainty for producers of perishable products. It argues that there are two main features to this marketing uncertainty: uncertainty of demand at the market price due to quality considerations; and uncertainty of transport services associated with the independence and cost of such services. Moreover a negative correlation between the uncertainties of demand and transport services may be shown theoretically to be an additional cost for producers, and as such may be sufficient to create a reversal of supply response to a given change in market conditions.

Date: 1995
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https://doi.org/10.1111/j.1477-9552.1995.tb00769.x

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Working Paper: An Analysis of the Role of Uncertainty in the Marketing of Perishable Products (1994)
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Persistent link: https://EconPapers.repec.org/RePEc:bla:jageco:v:46:y:1995:i:2:p:233-240

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