Consumer Attitudes to Genetically Modified Food in Norway

Kristine Grimsrud, Jill McCluskey, Maria Loureiro and Thomas Wahl

Journal of Agricultural Economics, 2004, vol. 55, issue 1, 75-90

Abstract: There is a lack of public acceptance of genetically modified (GM) food products in Europe. Using a dichotomous choice contingent valuation methodology, we find that, on average, survey respondents with a positive attitude toward the use of biotechnology in food production, higher educated, younger, and male need less of a discount to choose to purchase bread made with GM wheat. Further, we estimate confidence intervals for the mean discount required for consumers to choose GM bread. The 95% confidence interval for the mean discount required for the respondents to choose the GM bread is a 37% to 63% discount relative to conventional bread.

Date: 2004
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