Measurement of the Potential Demand for Academic and Professional Journals: A Methodology

Carol C. Mcdonough

Journal of the American Society for Information Science, 1982, vol. 33, issue 5, 321-324

Abstract: This article proposes a methodology for measuring the potential demand for individual journals within an academic discipline and illustrates this methodology with data from the economics journals market. The impact of potential demand on journal circulation is then investigated by developing a model of journal demand that includes potential demand as an explanatory variable. The model is estimated with data from the economics journals market.

Date: 1982
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Persistent link: https://EconPapers.repec.org/RePEc:bla:jamest:v:33:y:1982:i:5:p:321-324

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