Tabloid Tales: How the British Tabloid Press Shaped the Brexit Vote

Kathryn Simpson and Nick Startin

Journal of Common Market Studies, 2023, vol. 61, issue 2, 302-322

Abstract: This article focuses on the role of the British tabloid press (BTP), and specifically the eurosceptic press, as a ‘supply‐side’ influence on the 2016 EU referendum. First, we focus on the BTP and its role as an ‘agenda‐setter’ in shaping eurosceptic discourse regarding the UK's relationship with the EU. Second, we use content analysis of five tabloid newspapers – The Sun, The Daily Mail, The Daily Mirror, The Daily Express and The Daily Star to demonstrate the disproportionate pro‐Brexit discourse prior to, and during, the EU referendum campaign. Third, drawing on opinion poll data, we show how this ‘bombardment’ approach influenced the electorate in the referendum campaign. Given the ‘knowledge deficit’ about the EU in the UK, we conclude that the BTP had a significant bearing on tipping the referendum vote towards Brexit.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://doi.org/10.1111/jcms.13386

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jcmkts:v:61:y:2023:i:2:p:302-322

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0021-9886

Access Statistics for this article

Journal of Common Market Studies is currently edited by Jim Rollo and Daniel Wincott

More articles in Journal of Common Market Studies from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().