 In search of well‐being: Factors influencing the movement toward and away from maladaptive consumptionWendy Attaya Boland, Ingrid M. Martin and Marlys J. Mason Journal of Consumer Affairs, 2020, vol. 54, issue 4, 1178-1194 Abstract: Common consumption behaviors may become harmful to consumers. Maladaptive consumption is the result of an increase in frequency or amount of everyday, normal consumption (adaptive) behaviors, which may cause significant harm to consumers and society. The authors explore maladaptive behavior and investigate how important insights about maladaptive consumption may lie at the intersection of harm. Consequently, the discussion focuses on how marketers and policymakers, through their strategic approach, can both encourage and mitigate maladaptive behavior. Understanding the transition from adaptive to maladaptive behaviors, and the return to adaptive consumption patterns, is critical for marketers, consumer advocates, and policy researchers, focused on dampening overconsumption with its corresponding harm. A discussion of the implications of maladaptive consumption on consumer health and well‐being sets the foundation for rethinking marketing practice and public policy. Finally, a set of research propositions are offered for future research. Date: 2020 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:jconsa:v:54:y:2020:i:4:p:1178-1194 Ordering information: This journal article can be ordered from Access Statistics for this article Journal of Consumer Affairs is currently edited by Sharon Tennyson More articles in Journal of Consumer Affairs from Wiley Blackwell |
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