Consumer marketplaces and self‐sufficiency: Meeting consumption needs in community

Stephen G. Saunders, Srinivas Sridharan, Dani J. Barrington, Regina Souter, Katherine F. Shields, Semisi Meo and Jamie K. Bartram

Journal of Consumer Affairs, 2021, vol. 55, issue 4, 1691-1711

Abstract: Guided by a “logic of the situation” approach our research investigated a problematic situation in community to identify and critically reflect on how consumer marketplaces and self‐sufficiency meet consumption needs. In doing so, we reflect on how a situational understanding allowed the researchers to form a more complete view of how consumption needs were met in community through enabler‐led marketplaces, community‐led marketplaces and self‐sufficiency. We also re‐conceptualized our thinking as a more broadly conceived hybrid consumer marketplace to reflect our more complete understanding. We discuss the theoretical and practical implications of our more broadly conceived hybrid consumer marketplace and provide a foundation for further research into consumer marketplaces and meeting consumption needs.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bla:jconsa:v:55:y:2021:i:4:p:1691-1711

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