 Effects of art consumption on consumer well‐beingDonghwy An, Bo‐ram Jeong and Nara Youn Journal of Consumer Affairs, 2022, vol. 56, issue 2, 685-702 Abstract: This research shows that consumers' experience of art, including artistic commercial products, enhances consumers' well‐being by inducing a sense of inspiration. Prior research in neuroscience and psychology has documented that participating in art and culture programs enhances individuals' well‐being, but there is a shortage of empirical evidence documenting the effect of consumers' art appreciation as products and services on well‐being or the cognitive mechanism underlying that effect. Our five studies, based on an administrative dataset (Study 1) and laboratory experiments (Studies 2a–2d), show that consumers' experience of art in daily life increases consumers' well‐being. Furthermore, consumers' experience of art induces inspiration, which in turn enhances subjective well‐being (Studies 2b and 2c), and consumer well‐being (Study 2d). Critically, that effect remained significant across various forms of art, including paintings, song lyrics, and sculpture, and extended to commercial products such as computer screen saver and handbags depicting artistic images. Date: 2022 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:jconsa:v:56:y:2022:i:2:p:685-702 Ordering information: This journal article can be ordered from Access Statistics for this article Journal of Consumer Affairs is currently edited by Sharon Tennyson More articles in Journal of Consumer Affairs from Wiley Blackwell |
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