ASSESSING THE IMPACT OF RETAILER STORE BRAND PRESENCE ON MANUFACTURER BRANDS IN AN EQUILIBRIUM FRAMEWORK

Michael Cohen () and Ronald Cotterill ()

Journal of Industrial Economics, 2011, vol. 59, issue 3, 372-395

Date: 2011
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Working Paper: Assessing the Impact of Retailer Store Brand Presence on Manufacturer Brands in an Equilibrium Framework (2009)
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