Laypeople's source selection in online health information‐seeking process

Yu Chi, Daqing He and Wei Jeng

Journal of the Association for Information Science & Technology, 2020, vol. 71, issue 12, 1484-1499

Abstract: For laypeople, searching online health information resources can be challenging due to topic complexity and the large number of online sources with differing quality. The goal of this article is to examine, among all the available online sources, which online sources laypeople select to address their health‐related information needs, and whether or how much the severity of a health condition influences their selection. Twenty‐four participants were recruited individually, and each was asked (using a retrieval system called HIS) to search for information regarding a severe health condition and a mild health condition, respectively. The selected online health information sources were automatically captured by the HIS system and classified at both the website and webpage levels. Participants' selection behavior patterns were then plotted across the whole information‐seeking process. Our results demonstrate that laypeople's source selection fluctuates during the health information‐seeking process, and also varies by the severity of health conditions. This study reveals laypeople's real usage of different types of online health information sources, and engenders implications to the design of search engines, as well as the development of health literacy programs.

Date: 2020
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