The design and evaluation of a nudge‐based interface to facilitate consumers' evaluation of online health information credibility

Yan Zhang, Jiaying Liu and Shijie Song

Journal of the Association for Information Science & Technology, 2023, vol. 74, issue 7, 828-845

Abstract: Evaluating the quality of online health information (OHI) is a major challenge facing consumers. We designed PageGraph, an interface that displays quality indicators and associated values for a webpage, based on credibility evaluation models, the nudge theory, and existing empirical research concerning professionals' and consumers' evaluation of OHI quality. A qualitative evaluation of the interface with 16 participants revealed that PageGraph rendered the information and presentation nudges as intended. It provided the participants with easier access to quality indicators, encouraged fresh angles to assess information credibility, provided an evaluation framework, and encouraged validation of initial judgments. We then conducted a quantitative evaluation of the interface involving 60 participants using a between‐subject experimental design. The control group used a regular web browser and evaluated the credibility of 12 preselected webpages, whereas the experimental group evaluated the same webpages with the assistance of PageGraph. PageGraph did not significantly influence participants' evaluation results. The results may be attributed to the insufficiency of the saliency and structure of the nudges implemented and the webpage stimuli's lack of sensitivity to the intervention. Future directions for applying nudges to support OHI evaluation were discussed.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://doi.org/10.1002/asi.24759

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jinfst:v:74:y:2023:i:7:p:828-845

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=2330-1635

Access Statistics for this article

More articles in Journal of the Association for Information Science & Technology from Association for Information Science & Technology
Bibliographic data for series maintained by Wiley Content Delivery ().