STRUCTURAL IMPLICATIONS OF THE COMPANY–CUSTOMER INTERFACE

Roger Mansfield, Dave Odd and Jo Wheeler

Journal of Management Studies, 1980, vol. 17, issue 1, 19-31

Abstract: The main approach current in organization theory adopts a ‘structural contingency’ model in attempting to explain and predict company structures. However, this model, as currently described in the literature, is so broadly defined that it tells us little about how market conditions and the ways in which companies deal with their customers might affect internal company structures. The present paper considers the issues involved and presents some results from a study focused on these relationships.

Date: 1980
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