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EXPLORING STRATEGY PERCEPTIONS IN CHANGING ENVIRONMENTS*

Kjell Grösnhaug and Joyce S. Falkenberg

Journal of Management Studies, 1989, vol. 26, issue 4, 349-359

Abstract: This article explores how a firm perceives its own strategy and that of its competitors. Findings from an exploratory, sociometric study covering both a period of ‘boom’ and a period of ‘bust’ demonstrated that firms and competitors differ greatly in their strategy perceptions. These perceptions were also found to differ from ‘objective’ evaluations made by the investigator. None of the firms studied was found to change their basic strategy in response to environmental jolts.

Date: 1989
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https://doi.org/10.1111/j.1467-6486.1989.tb00733.x

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