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N. Mohan Reddy and M. V. Hayagreeva Rao

Journal of Management Studies, 1990, vol. 27, issue 1, 43-59

Abstract: Recent theorizing in the marketing and organization theory literature attests to the notion that the market is a complex organizational form. We discuss the techno‐economic and institutional forces that structure the industrial market as an interorganizational network. The manner in which these forces structure the market determines segmentation and integration and the changing nature of co‐operation and competition in industrial markets.

Date: 1990
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