ADOPTION, DISCONTINUATION AND RETENTION OF A CAPITAL GOOD INNOVATION

Briance Mascarenhas

Journal of Management Studies, 1991, vol. 28, issue 1, 91-101

Abstract: An analysis of post‐innovation adoption behaviour revealed that over a third of adopters subsequently discontinued a capital good innovation. Innovation non‐adopters, discontinuers, and retainers exhibited sharp differences with respect to size, age, and multinationality. Paradoxically, while favourable economic conditions discouraged innovation adoption, organizations that adopted the innovation under these conditions were more likely to retain it.

Date: 1991
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