INNOVATION WITHOUT CHANGE: THE CONTRADICTION BETWEEN THEORIES‐ESPOUSED AND THEORIES‐IN‐USE

Krzysztof Obloj and Anne S. Davis

Journal of Management Studies, 1991, vol. 28, issue 4, 323-337

Abstract: The reforms in many of the socialist countries have caused enterprises to re‐evaluate their structures to adapt to a more turbulent environment. In one industry, the canned and fresh fruit and vegetable industry in Poland, managers created a new association designed to serve the industry through long‐range planning and analysis of the environment. Managers from 30 enterprises in this industry were surveyed. Counter to the design of the association, managers used the association for short‐term problem solving. This study further reveals that managers believe the association should operate in this fashion. This reflects the industry's general failure to make use of the innovation and to adapt to change.

Date: 1991
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