Corporate Contributions As Managerial Masques: Reframing Corporate Contributions As Strategies to Influence Society*

Usha C. V. Haley

Journal of Management Studies, 1991, vol. 28, issue 5, 485-510

Abstract: Researchers have argued that corporate contributions serve as necessitated investments, social currency, or social responsibility efforts. This article integrates and extends these perspectives to develop a view of corporate contributions as managerial masques. It argues that managers use corporate contributions to influence various stakeholders including stockholders, consumers, employees, investors, publics and societal institutions. A strategic framework is used to explore how managers promote managerial and corporate interests through corporate contributions. the societal implications of managers' discretionary uses of corporate contributions are also discussed.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:bla:jomstd:v:28:y:1991:i:5:p:485-510

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