MAPS FOR MANAGERS: WHERE ARE WE? WHERE DO WE GO FROM HERE?

C. Marlene Fiol and Anne Sigismund Huff

Journal of Management Studies, 1992, vol. 29, issue 3, 267-285

Abstract: Research on managerial cognition in genetal, and on cognitive mapping in particular, is receving a great deal of attention in Europe and the US, but the work being done is currently disparate and loosely coupled. Furthermor, the development of maps as a decision aid has tended to focus on specific sub‐areas of cognition. In this article we argue that the broad strategic concerns of managers require a portfolio of different kinds of cognitive maps. The interactions among these maps are as important as the functions of each one separately. We develop a framework for classifying cognitice maps and argue for the importance of managing multiple maps.

Date: 1992
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